Hair Clay

Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.

BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair—it’s not ideal for long or very curly hair.

Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.

No. Even though it’s oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation—without the shine.

Yes. It’s oil-based but non-greasy, and rinses clean with shampoo—no scrubbing, no residue.

We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.

It's lightly scented with our naturally-derived fan-favorite scent – Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.

Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn’t right, we’ve got you covered.