Shampoo
Shampoo
12 fl oz | 355 ml
The Essential Shower Duo for Hair & Scalp
Naturally Derived Fragrance
Premium Non-Toxic Ingredients
BUNDLE & SAVE
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Shampoo
Scent: Fresh Peppermint
How To Use:
1. Squeeze a dime size amount of shampoo into your palms, and emulsify the product by rubbing your hands together
2. Apply to head. Shampoo is meant for the scalp, so try to avoid excessively lathering it through your hair
3. Thoroughly rinse shampoo out of hair
4. Repeat steps previous steps for an even better scalp cleanse (optional)
5. Apply Based Conditioner (coming soon)
Frequently Asked Questions
Will this work for my hair type and scalp?
Will this work for my hair type and scalp?
Yes—BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.
Will it leave my hair feeling dry or stripped?
Will it leave my hair feeling dry or stripped?
No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.
Can I use it every day? What about color-treated hair?
Can I use it every day? What about color-treated hair?
Absolutely. It's pH-balanced, gentle, and made without harsh chemicals—so it's gentle enough for daily use and helps protect color-treated hair over time like most "daily" shampoos do.
Can it help with flakes, itching, or scalp irritation?
Can it help with flakes, itching, or scalp irritation?
A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them — just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.
Does it contain synthetic fragrance or harsh chemicals?
Does it contain synthetic fragrance or harsh chemicals?
Not a single one. BASED is scented with essential oils (not with cheap, synthetic fragrance like others) and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.
What makes BASED different from drugstore shampoos or big brands?
What makes BASED different from drugstore shampoos or big brands?
Most shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast — but can dry out your hair & scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.
Does it lather like regular shampoo?
Does it lather like regular shampoo?
Yes — but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better —they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo — the second pass will lather more but it's not necessary.
What if it's not a fit for me?
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn’t right, we’ve got you covered.
Testimonials
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Noe G.
One of the best shampoos and conditioners i’ve ever tried, it keeps my scalp clean and fresh.
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Anthony T.
It’s a very good shampoo and it stays clean with many clean and actually good ingredients.
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Zakary L.
Hair hasn't been this soft in years
